Shopify Store Setup Checklist: Everything to Do Before Launch

Use this checklist so your store launches ready to sell.

Basics

• Choose a fast, mobile-friendly theme
• Add logo, colours and navigation
• Set up your domain

Products

Write unique titles and descriptions, add multiple images, sizes and variants, and set inventory.

Checkout and operations

• Connect payment gateways and COD
• Set shipping rates and delivery zones
• Configure taxes
• Add return, privacy and terms pages

Marketing and tracking

Install GA4, Meta Pixel and Google Merchant Center. Add reviews, email capture and WhatsApp chat.

Test

Place real test orders on mobile, check emails and page speed.

Frequently asked questions

How long does setup take?

A basic store can be ready in one to two weeks with content in hand.

Do I need many apps?

Keep apps minimal to protect speed.

Related guides

• Shopify vs WooCommerce for Indian Online Stores
• How to Start an Online Store in India: A Practical Guide
• Ecommerce Product Photography Tips That Increase Sales

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