A logo is more than a picture. It must work everywhere your brand appears.
1. Brief and research
Share your business, audience, values and competitors. The designer studies your market.
2. Concepts
Several directions are presented with reasoning.
3. Feedback and refinement
You choose a direction and refine shape, colour and typography.
4. Testing
Check how it looks small, on dark backgrounds, in black and white and on real applications.
5. Delivery
You receive vector files, colour versions and usage notes.
Frequently asked questions
How many revisions are included?
Usually two to three rounds, defined in the scope.
Why do I need vector files?
They scale without losing quality for signs and prints.
Related guides
- Why Brand Guidelines Matter and What They Should Include
- Packaging Design Tips That Help Products Sell
- UI/UX Design Basics for Websites and Apps That Convert
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