StudiosColour grading shapes the mood and look of a video and keeps it consistent.
Correction vs grading
Correction fixes exposure and white balance so colours look natural. Grading adds a creative look, such as warm and cinematic or clean and bright.
Why it matters
Consistent colour builds a recognisable brand and makes footage from different cameras match.
How to brief your editor
Share reference videos, your brand colours and the mood you want.
Technical care
Grade for the final screen: web, TV or cinema have different standards.
Frequently asked questions
Is grading needed for social videos?
Basic correction is enough, but a consistent look improves quality.
What is DI?
Digital intermediate is the final grading stage for films and ads.
Related guides
- A Video Editing Workflow for Marketing Teams That Saves Time
- Motion Graphics for Marketing Videos: When and How to Use Them
- Short-Form Video Editing Tips for Reels, Shorts and TikTok-Style Content
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