StudiosA redesign can boost leads or destroy rankings. Planning protects what already works.
Before you start
Record current traffic, top pages, keywords and conversions. Decide what is not working.
During design
- Keep pages that rank and perform
- Improve navigation and mobile layout
- Rewrite weak content
- Plan page speed from the start
Before launch
Map old URLs to new ones with 301 redirects. Check titles, schema and tracking on the staging site.
After launch
Submit the sitemap, monitor errors in Search Console and compare results weekly for two months.
Frequently asked questions
Will a redesign drop my rankings?
It can if URLs and content change without redirects. Careful migration avoids this.
How often should I redesign?
Refresh every three to four years or when your business changes.
Related guides
- WordPress vs Custom Website: Which Is Better for Your Business?
- What Affects Website Development Cost in India?
- Web Design Principles That Increase Enquiries
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